Google YouTube Creator Playbook Guide Education Manuale Utente Scaricare il pdf (Pagina 9)

Category Overview

Programming Strategies for Education Content

The scope of educational content that lives on YouTube is diverse, and so too are the accompanying channel

strategies. Channel strategies primarily dier along three dimensions – content style, content scope, and

programming strategy.

Content Style

• Edutainment – a less formal, entertainment approach for educating while engaging learners

• Academic – a more formal, structured teaching approach, often in the form of screencasting or

curriculum-based lectures

AcademicEdutainment

SciShow

UCBerkeleyPsych1

Content Scope

• Supplemental videos typically do not include detailed instruction, but are great for illustrating a specic

topic or bringing an idea to life. They are useful complements to formal instruction.

• Other videos are designed to be comprehensive full lessons, providing systematic, detailed instruction

on a specic topic.

FullLessonSupplemental

SuperSimpleSongs

KhanAcademy

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Google YouTube Creator Playbook Guide Education Manuale Utente Pagina 9