Google Moving to Google AdWords A Hands-On Guide for Prem Manuale Utente Scaricare il pdf (Pagina 19)

Test to improve ROI

Our system tracks CTR by ad creative, by keyword, and by ad group so you can

make adjustments to see real-time improvements. For example:

• Test a variety of creative treatments for each ad group

• Disable all but the best-performing creative

Track ad performance

• Track ROI to help determine maximum bids that work best for your business

• Learn from page drop-offs and un nished transactions

• Using cookies or other devices, link visits and conversions to speci c ads

Finally, remember to be patient

By following these guidelines, you’ll typically see immediate improvement, with more

gains made over the course of your campaign. Valid results often take at least two to

three weeks to emerge.

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Google Moving to Google AdWords A Hands-On Guide for Prem Manuale Utente Pagina 19