Google YouTube Creator Playbook Guide Version 2 Manuale Utente Scaricare il pdf (Pagina 34)

Shared Topics

•  Organize and create videos with other producers that are related, complementary, or supplemental.

Focus both sets of content on the same tent-pole event or create complementary videos that have similar

tones, subjects, or perspectives.

•  Make the viewer aware of all channels involved in the cross-promotion through playlists, annotations,

mentions, video descriptions, and links.

•  Consider linking multiple videos in a ‘chain’ that completes a circle. (i.e. producer A ends his or her video

with a teaser or recommendation to check out producer B’s video, which in turn links to producer C, and

so on back to A.) No matter where a viewer begins, all videos in the loop are in a position to gain new

viewers and potential subscribers.

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Cross-promotion & Collaboration

Programming & Producing

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Google YouTube Creator Playbook Guide Version 2 Manuale Utente Pagina 34