Google Grants Account Creation Guide Manuale Utente Scaricare il pdf (Pagina 12)

Chapter 3: From Goals To Campaigns

Identify advertising goals

Before you start building your campaigns, itʼs important to think about your goals and

develop a plan for your AdWords advertising to turn these goals into campaigns.

Ask yourself the following questions to get a better picture of how you should set up your

account to maximize your AdWords success.

The Google Grantee needs assessment:

o What does your organization offer?

o What do you want to achieve with your

advertising?

o Whoʼs your main audience?

o Where do you provide services?

Tip: Review the example on the next page and then use Worksheet 1 on the page that

follows to complete your own needs assessment.

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Google Grants Account Creation Guide Manuale Utente Pagina 12