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Negative Matching

Use a hyphen: -teddy

If your broad match keyword is bears and you don't want your ad to show for teddy

bears, add the negative keyword -teddy.

You can specify keywords as negative matching by preceding an unwanted keyword with

a hyphen. This technique works to limit the display of your ad on broad match searches

that don't apply to your organization. For example, if our endangered bear organization

wanted to run on the broad-match keyword bear, the following negative keywords should

be listed to avoid showing on unrelated queries:

-chicago

-berenstain

-bad news

-teddy

-claw

Example:

Let's look at our final keywords and the match types that we have chosen for the acting

ad group we created.

Keywords for acting ad group:

“Acting classes”

“Acting lessons”

Free acting classes

Free acting lessons

Kids acting classes

Youth acting classes

“Acting class”

[Acting]

Learning how to act

- Film

- Commercial

- Colleges

- Monologues

- Movie

- Television

- Jobs

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Google Grants Account Creation Guide Manuale Utente Pagina 23