Google GROW YOUR BUSINESS WITH YOUTUBE A Step-by-Step Gui Manuale Utente Scaricare il pdf (Pagina 11)

GETTING STARTED

WITH

VIDEO

Intro

Plan

Shoot

Edit Publish

Background Info

Here, you’ll ll out basic information about your

business.

Think about your product or service and what

you oer your customers. These are good things

to have down on paper so you can stay focused

and brief anyone who helps you create

your video.

Step 1: Write a Creative Strategy (cont’d)

Creative Strategy

Background Info

Company name: Northlake Bed and Breakfast

Product/service description: A 10-room bed and breakfast in central Vermont that offers

visitors a relaxing night’s sleep and access to New England’s natural wonders. Northlake

Bed and Breakfast also sells food products, including our own all-natural maple syrups

and a variety of stone-ground Belgian wafe mixes.

Promise/guarantee: Northlake visitors will feel refreshed, relaxed, and reconnected to

the natural world.

Where product/service is sold: Northlake Bed and Breakfast is located in North Windham,

Vermont. Our food products are available in our gift shop and at the North Windham

General Store.

Target Audience

Age: 30+

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Google GROW YOUR BUSINESS WITH YOUTUBE A Step-by-Step Gui Manuale Utente Pagina 11