Google GROW YOUR BUSINESS WITH YOUTUBE A Step-by-Step Gui Manuale Utente Scaricare il pdf (Pagina 71)

Intro

Jumpstart

PROMOTING YOUR

BUSINESS

Promote

1. Set your locations. Make the most of your ads by choosing cities, regions, or countries where your audience lives

and works.

Jane’s oce is in Los Angeles but she wants to grow her business across California. She decides to start running her ads in

the entire state to learn more about who’s interested in her services.

2. Choose your languages. What languages do your customers speak?

Jane’s video is in English, so she doesn’t change the default language setting.

Step 4: Select Your Locations & Languages

TIP: Discover key insights about where your audience lives with reports from YouTube Analytics and Google AdWords for video.

Learn how in the Tracking Your Success section.

NOTE: Jane knows that more than 25% of California residents speak Spanish, so she plans to add Spanish-language captions

to her video and create a new AdWords campaign for this audience later. Learn more about captions in the Managing Your

Videos section.

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Google GROW YOUR BUSINESS WITH YOUTUBE A Step-by-Step Gui Manuale Utente Pagina 71