Google Search Appliance Analytics Integration Guide Manuale Utente

1 Google Search Appliance Google Analytics Integration Guide March 2014 © 2014 Google

10 Fig. A Events overview with sample event categories for a GSA. (from Content > Events > Overview) Fig. B Detailed view of events in t

11 Fig. C Looking at a detailed view of a Custom Variable Key for Zero Results. (from Audience > Custom > Custom Variables) Technical imple

12 Within these four categories, you can create several possible actions within those categories, as illustrated in the following table. Categor

13 Custom variables are typically used when you want to assign visitors to a specific segment (ie. A/B testing) or to record page-level data (# of

14 5. Name the new report tab in the Name field. 6. Select the metric groups you would like to display in the report. For this integration, th

15 Report Tab Name: Satisfied Clicks Type: Flat Table Dimension/Metrics: Dimension Metric Use Custom Variables > Custom Variable Key 5 Visits

16 File Method/Template name Changes made Implications ga_template.xsl analytics_custom_var Added an xsl template that can be put in various parts

17 Chapter 4 Analyzing Your Data With the use of GA standard or custom reports you can bring together these various metrics and present them witho

18 Comparing groups of users Another useful way of viewing reports is to compare one group of users versus another. For search, you might start w

19 Summary This guide provides detailed guidance on the recommended integration of Google Analytics on the GSA. It is important to find an easy w

2 Google Analytics Integration Guide This paper provides comprehensive instructions on how to integrate Google Analytics (GA) with the Google Sea

20 Appendix More Information Other Considerations In the event of backend changes to ASR, update clicklog_GA.js according to changes in the new c

3 Contents About this document Chapter 1 Overview Chapter 2 Basic Integration Overview and scenario Technical implementation Chapter 3 Advanced I

4 Chapter 1 Overview Basic integration of Google Analytics (GA) with the Google Search Appliance is the same as integrating GA with any other webs

5 Chapter 2 Basic Integration Overview and scenario Need for free, simple analytics At the basic level of integration, the GA tracking script is

6 View of visitors overview with basic Google Analytics implementation. Content overview with pageviews per search URL.

7 Technical implementation 1. Create a Google Analytics account, or obtain admin access to an existing account for your domain. Once you add a w

8 The detailed search term data in GA shows a listing of search terms and their popularity. For additional information on site search data, see W

9 Chapter 3 Advanced Integration Overview The advanced level of integration provides multi-dimensional analytics that cater to specific tracking