Google Search Appliance Analytics Integration Guide Manuale Utente Scaricare il pdf (Pagina 11)

Fig. C Looking at a detailed view of a Custom Variable Key for Zero Results.

(from Audience > Custom > Custom Variables)

Technical implementation

Event tracking

By modifying the ASR javascript file, you can log all the data currently logged by ASR in GA using Event

Tracking. For more information on ASR click types that you can use, see About Advanced Search

Reports. You are building four different event categories:

● Search Page

● Refinement

● Results

● Navigation

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Google Search Appliance Analytics Integration Guide Manuale Utente Pagina 11