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Google's Search Engine Optimisation Starter Guide, Version 1.1, 13 Nov 2008, latest version at Google Webmaster Central

Google's Search Engine Optimisation

Starter Guide

Version 1.1, published 13 November 2008

Welcome to Google's Search Engine Optimisation Starter Guide. This document first began as an effort

to help teams within Google, but we thought it'd be just as useful to webmasters who are new to the

topic of search engine optimisation and wish to improve their sites' interaction with both users and

search engines. Although this guide won't tell you any secrets that'll automatically rank your site first for

queries in Google (sorry!), following the best practices outlined below will make it easier for search

engines to both crawl and index your content.

Search engine optimisation is often about making small modifications to parts of your website. When

viewed individually, these changes might seem like incremental improvements, but when combined with

other optimisations, they could have a noticeable impact on your site's user experience and performance

in organic search results. You're probably already familiar with many of the topics in this guide because

they're essential ingredients for any web page, but you may not be making the most of them.

Search engine optimisation affects only organic search results, not paid or "sponsored" results

such as Google AdWords

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Pagina 1 - Starter Guide

Google's Search Engine Optimisation Starter Guide, Version 1.1, 13 Nov 2008, latest version at Google Webmaster Central Google's Search Engi

Pagina 2 - • Size: Small, ~250 pages

Google's Search Engine Optimisation Starter Guide, Version 1.1, 13 Nov 2008, latest version at Google Webmaster Central A sitemap (lower-case) is

Pagina 3

Google's Search Engine Optimisation Starter Guide, Version 1.1, 13 Nov 2008, latest version at Google Webmaster Central • Put an HTML sitemap pa

Pagina 4

Google's Search Engine Optimisation Starter Guide, Version 1.1, 13 Nov 2008, latest version at Google Webmaster Central A blogger finds a piece

Pagina 5

Google's Search Engine Optimisation Starter Guide, Version 1.1, 13 Nov 2008, latest version at Google Webmaster Central • Offer exclusive conte

Pagina 6

Google's Search Engine Optimisation Starter Guide, Version 1.1, 13 Nov 2008, latest version at Google Webmaster Central • Format links so that

Pagina 7

Google's Search Engine Optimisation Starter Guide, Version 1.1, 13 Nov 2008, latest version at Google Webmaster Central Good practices for headin

Pagina 8

Google's Search Engine Optimisation Starter Guide, Version 1.1, 13 Nov 2008, latest version at Google Webmaster Central Our image wasn't d

Pagina 9

Google's Search Engine Optimisation Starter Guide, Version 1.1, 13 Nov 2008, latest version at Google Webmaster Central • Use commonly supporte

Pagina 10

Google's Search Engine Optimisation Starter Guide, Version 1.1, 13 Nov 2008, latest version at Google Webmaster Central directories or subdirecto

Pagina 11

Google's Search Engine Optimisation Starter Guide, Version 1.1, 13 Nov 2008, latest version at Google Webmaster Central A comment spammer leaves

Pagina 12 - Good practices for content

Google's Search Engine Optimisation Starter Guide, Version 1.1, 13 Nov 2008, latest version at Google Webmaster Central Even though this guide&ap

Pagina 13 - Write better anchor text

Google's Search Engine Optimisation Starter Guide, Version 1.1, 13 Nov 2008, latest version at Google Webmaster Central Promote your website in t

Pagina 14

Google's Search Engine Optimisation Starter Guide, Version 1.1, 13 Nov 2008, latest version at Google Webmaster Central Make use of free webmaste

Pagina 15 - Optimise your use of images

Google's Search Engine Optimisation Starter Guide, Version 1.1, 13 Nov 2008, latest version at Google Webmaster Central Helpful resources for web

Pagina 16 - Good practices for images

Google's Search Engine Optimisation Starter Guide, Version 1.1, 13 Nov 2008, latest version at Google Webmaster Central If your document appears

Pagina 17

Google's Search Engine Optimisation Starter Guide, Version 1.1, 13 Nov 2008, latest version at Google Webmaster Central A relevant, deeper page

Pagina 18

Google's Search Engine Optimisation Starter Guide, Version 1.1, 13 Nov 2008, latest version at Google Webmaster Central The beginning of the des

Pagina 19

Google's Search Engine Optimisation Starter Guide, Version 1.1, 13 Nov 2008, latest version at Google Webmaster Central A user performs the quer

Pagina 20

Google's Search Engine Optimisation Starter Guide, Version 1.1, 13 Nov 2008, latest version at Google Webmaster Central search engines. Also, it

Pagina 21

Google's Search Engine Optimisation Starter Guide, Version 1.1, 13 Nov 2008, latest version at Google Webmaster Central Below is another example,

Pagina 22

Google's Search Engine Optimisation Starter Guide, Version 1.1, 13 Nov 2008, latest version at Google Webmaster Central • Provide one version of

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