Google YouTube Creator Playbook Guide Music Manuale Utente Scaricare il pdf (Pagina 10)

Optimizing for Better Discovery

Layout options for independent artists

Single channel

• Many indie musicians manage a single channel

for all content including music videos, live

performances, video blogs, interview footage

and backstage content.

• Benets: Easy to target announcements to

specic groups of fans. Provides a direct line of

communication with fans. It’s easy to ask

questions, and encourage your audience to

help shape the channel and its content.

Multi-channel

• Some artists separate content into dierent

channels, uploading ocial music videos onto

a main channel, and then using secondary

channels to upload other content.

• Benet: Enables fans to nd exactly what they

want.

Multi-channel setup

• /meganandlizbeauty

Calls to Action to 2nd Channel from the 1st channel

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Google YouTube Creator Playbook Guide Music Manuale Utente Pagina 10