Google YouTube Creator Playbook Guide Music Manuale Utente Scaricare il pdf (Pagina 6)

Optimizing for Better Discovery

Most people nd music channels through search results, so optimizing your videos for discovery is key.

When you upload a new video, make sure you’ve got all your metadata working for you.

How can I optimize my videos for better discovery?

Titles

• Put heavily searched terms

rst

• Lead with song title, artist

name, album titles

Tags

• Use both general and specic

keywords

Descriptions

• Place Calls to Action at the

top, above the fold

• Include:

• Popular song lyrics

• Band members’ names

• Album release date

• Events, concert dates,

venues

• Links to playlists, digital

stores, social media

Thumbnails

• Use close-ups and bright, high

contrast images.

• Feature the most compelling

video image

• Choose a representative image

from the video

An eective description

• /m83

Eective thumbnails

• /ChadFuture

• /davedays

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Google YouTube Creator Playbook Guide Music Manuale Utente Pagina 6