Google Creator Playbook Version 4 Manuale Utente Scaricare il pdf (Pagina 14)

Once you hook your viewers, give them a reason to

keep coming back. New material, regularly scheduled,

will do the trick. Feed your channel’s feed!

How to “feed” your feed

• Upload frequently. Aim to publish a minimum of

one video per week.

• Keep your feed active. Favorite, like and comment

on other channels’ videos. Manage and update your

playlists.

• Engage during the o-season. If you take a break

from regular programming, stay connected to your

audience during the down-time.

Regular Schedule & Frequency

Get the most from your productions

• Shoot lots of footage, and package it creatively.

• Recycle current content into making-of videos,

bloopers, behind-the- scenes, recaps, best of

countdowns, trailers, vlogs, comment videos

and more.

• Create shorter versions of long-form content to act

as teasers, trailers or previews.

Useannotations,playlistsandother

linkstogetviewersfromthepreviewvideotothe

actualvideo.

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Google Creator Playbook Version 4 Manuale Utente Pagina 14