Google Creator Playbook Version 4 Manuale Utente Scaricare il pdf (Pagina 83)

Build Your Community

Create videos specically designed to engage your audience. Ask questions, feature

fans, or address the audience directly.

Dedicate time to interact with your audience and develop relationships with top

contributors. Respond to comments in the rst few hours after you publish a video.

Identify channels with similar content and/or similar audiences, and work with them

to cross-promote or collaborate.

Set up a Google+ prole page to engage with fans and other YouTube creators.

Engage your fans directly in Google Hangouts and broadcast live via Hangouts

on Air.

Create and maintain a blog roll for your channel. Include niche sites or targeted sites

for tent-pole related content.

Track engagement on social media sites, and measure the incoming trac from

those communities to your YouTube content.

Checklist

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Google Creator Playbook Version 4 Manuale Utente Pagina 83