Google Creator Playbook Version 4 Manuale Utente Scaricare il pdf (Pagina 24)

YouTube Live

Strategy:

YouTube Live gives your fans another reason to tune

in. Cover timely events, and create new ways for your

fans to interact with you.

Why It Works:

Live broadcasts are a great way to build an engaged,

loyal audience through subscriber growth.

How To Do It:

Test live functionality, market the event on and

o-site, integrate Calls to Action, clip out content,

and upload clipped content to your channel.

Eect

• Subscribers

• Engagement

Optimization Type

Pre-Production

Production

Publishing

Post-Publishing

Time Cost

Major:

Full Day or More

Impact

3 out of 5

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Google Creator Playbook Version 4 Manuale Utente Pagina 24