Google Creator Playbook Version 4 Manuale Utente Scaricare il pdf (Pagina 37)

Thumbnail Optimization

Metadata and Thumbnails on the ‘Watch Page’

Examples of Watch Page Placements

• Suggested Videos – Algorithmically generated by YouTube

• Video End Screen – Algorithmically generated by YouTube

• Video Responses – Creator-generated

• Playlist Runner – When watching in playlist mode, videos appear

alongside the video player

Metadata and Thumbnails Across the Site & Devices

Channel Page Placements

Playlists show in the right column and on the videos tab. Featured Tab

thumbnails are much larger than elsewhere on site.

Suggested Video Placement

Thumbnails appear in the right column that recommends additional

videos for viewers to enjoy.

The Guide and Channel Feed

Channel icon appears prominently in the Guide. Thumbnails appear in

subscriber feeds whenever new videos are uploaded or playlists are

created.

Video thumbnail, the rst 60 characters of their titles, and ~140 characters

of their descriptions appear in search results.

Mobile

Primarily thumbnail-driven given the limited real estate.

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Google Creator Playbook Version 4 Manuale Utente Pagina 37