Google Creator Playbook Version 4 Manuale Utente Scaricare il pdf (Pagina 32)

Metadata

YouTube is the world’s second-largest search engine,

and it uses metadata – your video’s title, tags and

description – to index your video correctly. To

maximize your presence in search, promotion,

suggested videos and ad-serving, make sure your

metadata is well optimized.

Title

Make it compelling – this is your video’s headline. Title

and thumbnails are often the primary elements

driving a viewer’s decision of what they’ll watch next.

If your video’s title showed up in a search, would you

click on it?

• Always represent your content accurately.

• Oer keywords rst, branding at the end.

• For serial content, add the episode number to the

end of the title.

• Create a title that reinforces the thumbnail - make

sure that together they tell a cohesive story.

• Update video titles so they continue to grab views.

Tags

Tags are descriptive keywords that will help people

nd your videos. Create a set of standard tags for your

channel that can be applied to any video you publish.

(E.g. lmmaking, animation, comedy, “Funny Videos,”

“Pet Videos,” etc.)

• Include a mix of both general and specic tags.

• Use enough tags to thoroughly and accurately

describe the video.

• Update catalogue videos’ tags when new search

trends emerge.

• Properly format tags to ensure proper indexing of

your video.

• Include keywords from your title in your

video’s tags.

Avoidtitlesthattrickviewersinto

clickingthevideo.Thiswillcausedrop-osintherst

fewsecondsofyourvideoandwillnegativelyimpact

yourvideo’swatch-time.

Updatethemetadataonoldervideosif

title,tagsordescriptionsarenotoptimized.Thiscan

increaseviewsevenifthevideo’sbeenpublicfora

longtime.

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Google Creator Playbook Version 4 Manuale Utente Pagina 32

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