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Creator Playbook Version 4
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21
T
ent
-pole P
rogr
amming
Examples
Examples
T
ent-pole related videos
/Break
T
ent-pole curation in the feed
/Revision3
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Creator Playbook
1
What’s New in this Version
2
Table of Contents
3
Introduction
4
Playbook Structure
5
Icons & Key Denitions
6
Captivate Your Audience
10
Calls to Action
11
How to “feed” your feed
14
Set a schedule
15
Stay timely
15
Examples
16
Playlists
17
Tent-pole Programming
21
YouTube Live
24
Programming
29
Optimization
30
Metadata
31
Thumbnail Optimization
35
Annotations
38
Channel Page Optimization
42
Maintaining the Channel Feed
47
Reaching All Audiences
50
YouTube Analytics
53
Community
62
Build Your Community
63
General Best Practices
67
Channel Promotion
68
In-video Promotion
68
+Page or Prole?
71
Google+ Identity
71
Unlock Features
72
Manage Circles
72
Post and Share
72
G+ Hangouts On Air (HOA)
73
G+ Hangouts!
73
Promote HOAs
74
Google+ Communities
74
Blog Outreach
75
Promotion on YouTube
78
Resources
84
Video Upload Checklist
85
Glossary
86
Glossary (Feed - Share)
87
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