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Google PRINCIPLES OF MOBILE SITE DESIGN: DELIGHT USERS AN manuali

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Google PRINCIPLES OF MOBILE SITE DESIGN: DELIGHT USERS AN Manuale Utente (42 pagine)


Marchio: Google | Categoria: Software | Dimensione: 14.51 MB |

 

Indice

PRINCIPLES OF

1

MOBILE SITE DESIGN:

1

CONTENTS

2

INTRODUCTION

3

METHODOLOGY

4

HOMEPAGE &

5

SITE NAVIGATION

5

1. CALLS-TO-ACTION

7

FRONT AND CENTER

7

2. KEEP MENUS

8

SHORT AND SWEET

8

3. MAKE IT EASY

9

TO GET BACK

9

TO THE HOMEPAGE

9

4. DON’T LET

10

PROMOTIONS

10

STEAL THE SHOW

10

SITE SEARCH

11

PRINCIPLES

12

5. MAKE SITE

13

SEARCH VISIBLE

13

6. ENSURE SITE SEARCH

14

RESULTS ARE RELEVANT

14

7. IMPLEMENT FILTERS

15

TO IMPROVE SITE

15

SEARCH USABILITY

15

8. GUIDE USERS

16

TO BETTER SITE

16

SEARCH RESULTS

16

COMMERCE &

17

CONVERSIONS

17

9. LET USERS EXPLORE

19

BEFORE THEY COMMIT

19

10. LET USERS

20

PURCHASE AS A GUEST

20

11. USE EXISTING

21

INFORMATION

21

TO MAXIMIZE

21

CONVENIENCE

21

12. USE CLICK-TO

22

CALL BUTTONS FOR

22

COMPLEX TASKS

22

13. MAKE IT EASY TO

23

FINISH CONVERTING

23

ON ANOTHER DEVICE

23

FORM ENTRY

24

14. STREAMLINE

26

INFORMATION ENTRY

26

15. CHOOSE THE

27

SIMPLEST INPUT

27

METHOD FOR

27

EACH TASK

27

16. PROVIDE A VISUAL

28

CALENDAR WHEN

28

SELECTING DATES

28

17. MINIMIZE FORM

29

ERRORS WITH

29

LABELING AND

29

REAL-TIME VALIDATION

29

18. DESIGN

30

EFFICIENT FORMS

30

USABILITY &

31

FORM FACTOR

31

19. OPTIMIZE

33

YOUR ENTIRE SITE

33

FOR MOBILE

33

20. DON’T MAKE USERS

34

PINCH-TO-ZOOM

34

21. MAKE PRODUCT

35

IMAGES EXPANDABLE

35

22. TELL USERS WHICH

36

SCREEN ORIENTATION

36

WORKS BEST

36

23. KEEP YOUR

37

USER IN A SINGLE

37

BROWSER WINDOW

37

24. AVOID “FULL SITE”

38

LABELING

38

25. BE CLEAR WHY

39

YOU NEED A USER’S

39

LOCATION

39

TECHNICAL

40

CHECKLIST

40

TECHNICAL CHECKLIST

41




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