Google PRINCIPLES OF MOBILE SITE DESIGN: DELIGHT USERS AN Manuale Utente Scaricare il pdf (Pagina 37)

23. KEEP YOUR

USER IN A SINGLE

BROWSER WINDOW

Switching between windows on a smartphone can

be troublesome, and raises the risk that visitors

might not nd their way back to your site. Try to keep

users in one place by avoiding calls-to-action that

launch new windows. Participants also sometimes

opened new windows to search for coupons -

consider oering these on your site to avoid

users looking elsewhere.

Example from Macy’s Mobile Site.

Key Takeaway

Ensure your calls-to-action stay in the same

browser window, and add functionality to

your site that addresses why consumers

might switch windows.

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Google PRINCIPLES OF MOBILE SITE DESIGN: DELIGHT USERS AN Manuale Utente Pagina 37