Google PRINCIPLES OF MOBILE SITE DESIGN: DELIGHT USERS AN Manuale Utente Scaricare il pdf (Pagina 39)

25. BE CLEAR WHY

YOU NEED A USER’S

LOCATION

Users should always understand why you’re asking

for their location. Participants trying to book a hotel

in another city became confused when a travel site

detected their location and oered hotels in their

current city instead. Leave location elds blank by

default, and let users choose to populate them

through a clear call-to-action like “Find Near Me.”

Key Takeaway

Always make it clear why you need

a user’s location, and how the information

will inuence their experience.

Sample screen for illustration only.

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Google PRINCIPLES OF MOBILE SITE DESIGN: DELIGHT USERS AN Manuale Utente Pagina 39