Google PRINCIPLES OF MOBILE SITE DESIGN: DELIGHT USERS AN Manuale Utente Pagina 20

  • Scaricare
  • Aggiungi ai miei manuali
  • Stampa
  • Pagina
    / 42
  • Indice
  • SEGNALIBRI
  • Valutato. / 5. Basato su recensioni clienti
Vedere la pagina 19
10. LET USERS
PURCHASE AS A GUEST
Even when participants were making a purchase,
they didn’t necessarily want to commit to creating
an account with the retailer. Participants described
the guest checkout as “convenient,” “simple,” and
“easy [and] quick.” They were annoyed at a site that
required registration to purchase, especially since
the site didn’t explain how registration would
benet them.
Example from Macy’s Mobile Site.
Key Takeaway
Oer the option to check out
as a guest, and encourage registration
with tangible benets.
20
Vedere la pagina 19
1 2 ... 15 16 17 18 19 20 21 22 23 24 25 ... 41 42

Commenti su questo manuale

Nessun commento