Google PRINCIPLES OF MOBILE SITE DESIGN: DELIGHT USERS AN Manuale Utente Scaricare il pdf (Pagina 7)

1. CALLS-TO-ACTION

FRONT AND CENTER

It can be easy for mobile users to miss menu items,

so always put your key calls-to-action where you

know users will see them. Study participants had

the easiest time completing tasks on sites that

clearly displayed primary calls-to-action in the main

body of the site, with secondary tasks available

through menus or below the fold. Your mobile

calls-to-action will probably be dierent than on

desktop, so put yourself in your users’ shoes when

determining placement.

Example from Progressive Mobile Site.

Key Takeaway

Feature your primary calls-to-action

in your most prominent site space.

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Google PRINCIPLES OF MOBILE SITE DESIGN: DELIGHT USERS AN Manuale Utente Pagina 7