Google PRINCIPLES OF MOBILE SITE DESIGN: DELIGHT USERS AN Manuale Utente Scaricare il pdf (Pagina 3)

INTRODUCTION

Consumers increasingly rely on the

mobile web for research and discovery,

which makes it more important than

ever for companies to have an eective

mobile presence. But what makes a good

mobile site?

To answer this question, Google and AnswerLab

undertook a research study examining how a

range of users interacted with a diverse group

of mobile sites.

03

Our goal: To establish mobile

site design best practices.

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